Lead Generation Consulting

Lead Generation

What Is A Lead?

A person who has shown interest in your business is usually called a "lead."
Potential customers can reach out to your business by email, phone, or social media to start a conversation.
Customers can learn more about your business by signing up for a trial or offer or calling to ask about it.

Direct response lead generation is very different from cold calling, which has fallen out of favor because it is so old-fashioned and predictable.

Let's say you fill out a survey for a brand you love, and in exchange, they give you a discount coupon for shops in your area.

In exchange for the discounts, they ask for your contact information, probably because they want to stay in touch with you or sell you their products.

In exchange for that coupon, you gave the company your contact information and gave them a chance to sell you their product.

Now that you're a little more comfortable, they can have a better first conversation with you.

From the company's point of view, the information you give in exchange for your promotional voucher is collected and used to make future marketing communications with you as a potential customer more personalized and relevant.

This helps the company waste less time with prospects who aren't interested in your services.

B2B Lead Generation

The sales process isn’t complete without B2B lead generation. It’s also called Business-to-Business Lead Generation, which is a term for activities that bring potential buyers of your products or services into your sales funnel.

B2B Lead Generation helps you get more and better leads by showing you who is looking to switch suppliers, buy more products, sign up for a trial, etc.

B2C Lead

The process of marketing to consumers is called B2C Lead Generation. For B2C Lead Generation, businesses need a lot of high-quality leads from different channels, like search, social media, and referrals, that meet certain criteria or give specific information.

The more leads you get, the faster you can act on them. This lets marketers keep moving prospects through their sales funnel at a faster rate.

Businesses can do this by generating leads, which is often done through inbound marketing and then kept in touch with through automated tools for lead nurturing and engagement.

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Frequently Asked Questions

This question doesn't have a single answer. Quotes for website design are based on what each project needs. Each website is different and needs different parts. We design and build websites that are perfect for your small business. We'll ask you a lot of questions to figure out what you need and then give you a quote based on what we learn. Most of our sites cost between $5,000 and $10,000, but the price can be higher or lower depending on what you need.

Absolutely! It's more important than ever to have a website that works well on phones. We work hard to make sure that your website looks great on a wide range of devices.

We can! Many of our clients get on-going help from us. Check out our packages for helping with WordPress.

Yes! We love it when our clients take charge of their website and figure out how to run it themselves. We'll give you a full set of video tutorials and a training session to help you get started. (Note: We love answering your questions!)

You probably know what search engine optimization is, even if you don't know how it works (SEO). That's how you get your website to rank high in Google for relevant search phrases. There is a slight twist to local SEO. You won't just focus on your website. Instead, you'll also pay attention to your Google My Business profile page. For many locally-focused search terms, Google shows business pages along with a map showing where the businesses are located. Search for "dentist near me," for example, and you'll see what I mean. There will be a map in the upper right corner, and the dentists' names, addresses, phone numbers, and reviews will be at the top of the first page of Google. That information comes from the Google My Business page for each business. So, the main difference between local SEO and regular website SEO is that to compete in local SEO, you need to optimize both your website and your Google My Business profile page.

With local SEO, where your office or store is located is a big part of how it ranks. Again, try to see things from the searcher's point of view. If I'm looking for coffee on Manhattan's Upper West Side, it doesn't help to see places that are a long way away. Google knows this, which is why a big part of local SEO is where the person searching is in relation to where the business is. That means your Google ranking will be better when potential customers search near your business location. The farther away a prospect is when they search, the less likely it is that you'll be on the first page. It's not impossible to rank in cities other than where you live. For example, you can make pages on your website for your target cities. However, you should know that local SEO is a tough battle. If everything else is the same, the business that is closer to the person searching will probably win.

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